The Problem
Many women with ADHD and ASD are diagnosed late or remain undiagnosed due to gender bias and limited awareness. As a result, they often struggle to understand their symptoms, access reliable resources, and find qualified professionals.
The challenge was to design a trusted, accessible platform that simplifies this journey and empowers users to better understand themselves and confidently seek support.
What we Did
We collaborated with a multidisciplinary team as a UX researcher and designer, leading user research, synthesising insights, and designing end-to-end user experiences that bridge self-discovery, education, and professional care.
User Research
The project began with understanding the experiences of neurodivergent women. Through surveys, user interviews, personas, empathy mapping, and journey mapping, we identified key challenges across the diagnosis journey, from recognizing symptoms to accessing reliable information and professional support. These insights shaped the platform's user flows, content strategy, and information architecture, making mental health resources easier to navigate and understand.
Design Process
Building on the research findings, we defined user flows, reorganised the information architecture, and explored multiple wireframe concepts to simplify the user journey. Through iterative prototyping and usability testing, I refined navigation, content hierarchy, and interaction patterns, ensuring the final design was intuitive, accessible, and scalable.
The Solution
NDWomen combines guided self-assessments, educational resources, and access to verified specialists into a single, user-centred experience. By bringing these services together, it reduces the complexity of navigating fragmented support systems and helps women move confidently from self-discovery to professional care.
Outcome
NDWomen has a positive impact on ADHD/ASD women awareness and help-seeking behaviour. The project highlights how accessible, user-centred design can encourage earlier intervention and improve access to neurodiversity support for women.
